The company that bought the site (which I will not name so as not to boost its SEO, which is what they bought) apparently has this as their business model. They'll buy a well-respected, high-traffic site in a given field (though in this case there are those who feel that the quality and integrity of the site had been going downhill for some time), pivot to some tangentially-related but easily monetized topic, and pump out content written by freelancers—or nowadays more probably AI. There may or may not still be the occasional genre-related content, but if so it will be the most low-effort stuff possible (very likely plagiarized from other sources).